me & my web shadow: breakfast briefing

You are invited to a breakfast briefing with Antony Mayfield, author of Me and My Web Shadow: How to Manage Your Reputation Online, newly published in the UK by A&C Black.

the briefing

What do people find when when they look for you on the web? What does Google say about you? What about Facebook, Twitter and LinkedIn?

Managing your web shadow, what people see when they look for you online, is set to become one of the most important new skills for the individual in the 21st century.

Over 24 million people in the UK now use Facebook. More than 24 hours of video are posted every minute to YouTube alone. The web is the first place we turn now when we want to find out more about a potential employee, business associate or anyone new in our lives who may be important.

Privacy, identity, and ownership of data is therefore not just about the relationship between individuals and the state or large corporations any longer. These matters are coming to be as much about personal responsibility and respect for the privacy of our friends, family and colleagues.

Me and My Web Shadow begins with the simple question: what does the web mean for your personal reputation? By encouraging as many people to ask and answer this question for themselves, it aims to raise digital literacy and awareness of these important issues.

the book

What happens when someone puts your name into Google? Or Facebook? If you don’t know, it’s time you found out, and discovered your web shadow. Your web shadow is the mark you make on the web, the trace of you that people can see there. It is the sum of your online presence.

Me and My Web Shadow, helps you to:

•         understand how what’s said about you on the Web can affect your job, your business and your personal life, both positively and negatively;

•         develop a personal plan for managing your online presence and reputation;

•         protect yourself against identity hijacking, personal attacks and cyber-bullying;

•         create new career and business opportunities by taking part in social networks and other online communities.

You need to know how to look after what people see when they look for you online and Me and My Web Shadow is the essential book that helps you to understand and manage your personal presence with a little bit more certainty.

Books will be available for purchase at the event or can be ordered online at http://bit.ly/wsbook . If you would like to request a review copy please email webshadows@antonymayfield.com

For futher information visit the book’s website at http://meandmywebshadow.com, follow @webshadows on Twitter or join the Facebook group at http://bit.ly/fbwebshadows.